Fashion Promotion & Marketing

Develop fundamental research skills and learn about creative problem-solving in relation to fashion promotion. You'll develop an awareness of fashion and still life styling and awareness of colour in the context of fashion and lifestyle Promotion. Understand retail trends and visual merchandising and consider the value and importance of Customer profiling

Develop and explore a wide range of market research techniques, presentation and technical skills. Experiment with media and creative computing and develop the principles and practice of writing for PR and the media. Explore various styling platforms and editorial photography in context. 

This module will introduce you to a range of creative software used in industry. You'll become confident in the differences between different creative software and select the more appropriate for the relevant task. You'll develop your CAD skills to improve your creative work and you'll be encouraged to do self-directed study and manage time effectively.

This module introduces you to the study of Design History in the context of the style and culture at various periods in History, eg examining the role of the Designer in Society, and it's historical, cultural, and geographical considerations as well as gender and race perspectives.

Our module aims to develop skills in fashion promotion and styling for a variety of market levels. You will utilise digital media for promotion development and presentation. You will also develop research, creative and technical skills and apply them to all areas of work.

You will further develop research, creative and technical skills in CAD. You will be encouraged to create links, develop communication and networking skills with external companies and/or clients. You will improve communication skills in team environments and time management and you will illustrate the ability to use digital media to an accomplished standard.

In this module, you will have the opportunity to meet a range of guest speakers from the industry who will offer insight and knowledge on the career progression within the Fashion arena. You will be able to highlight industry requirements and set a target to reach them.

This module will examine the motivation behind the adornment of the body and why humans have constantly desired to modify their appearance.

In this module you will examine the role of fashion designers, industry trends, and iconic figures. You'll also develop practical skills in styling and demonstrate the importance of time management within image making.

In this module you will examine the contribution photography makes to fashion. You will develop practical photographic and styling skills. You will be encouraged to work in teams to achieve your goals.

Our module will develop your understanding of the business of fashion and how small businesses function in the competitive market place. You will be introduced to the strategies associated with brand success by examining case studies and identifying examples how a brand can extend its product portfolio to be able to adjust to market trends.

You will apply and explore digital media and graphics for promotion development and presentation, for different market levels. You will further develop your research, creative and technical skills and apply them to all areas of your work. You will be introduced to working with external bodies from the fashion industry and develop an awareness of time management and adhering to deadlines.

This module will introduce you to the role of a fashion show producer. You will learn the practical skills needed for creative fashion show production. You will develop an understanding for the importance placed on music, lighting and staging as well as awareness of the strategies needed for successful collaborative work.

This module aims to develop your creativity and examine a wide range of research data. You will be encouraged examine problems in work outside your comfort zones.

This module aims to prepare you for your final presentation/display at the end of the final year.

This course will allow you to build your portfolio, developing your own contacts and promoting your skills through a personal promotion campaign. You'll also investigate specific areas of interest within styling and image making.

Our module will provide an exciting opportunity to produce a comprehensive promotional campaign of your choice which will give you the chance to evidence and consolidate your skills and techniques acquired in your previous academic study and present them in your final project.

This module supports your final campaign by maximising your time management in terms of research and final campaign planning. It will also give you the opportunity to engage in academic practice in the submission of a fully referenced written report of 5000 words.

This module will discuss marketing techniques and the presentation of design in a commercial world via a variety of approaches in the study of fashion theories. You will investigate changing patterns of consumption, taste and ideology through stage, film and retail and study the presentation of dress through exhibition and gallery display.