Fashion Promotion & Marketing

Develop fundamental research skills and learn about creative problem-solving in relation to fashion promotion. You'll develop an awareness of fashion and still life styling and awareness of colour in the context of fashion and lifestyle Promotion. Understand retail trends and visual merchandising and consider the value and importance of Customer profiling

Develop and explore a wide range of market research techniques, presentation and technical skills. Experiment with media and creative computing and develop the principles and practice of writing for PR and the media. Explore various styling platforms and editorial photography in context. 

This module will introduce you to a range of creative software used in industry. You'll become confident in the differences between different creative software and select the more appropriate for the relevant task. You'll develop your CAD skills to improve your creative work and you'll be encouraged to do self-directed study and manage time effectively.

This module introduces you to the study of Design History in the context of the style and culture at various periods in History, eg examining the role of the Designer in Society, and it's historical, cultural, and geographical considerations as well as gender and race perspectives.

In this module, you will have the opportunity to meet a range of guest speakers from the industry who will offer insight and knowledge on the career progression within the Fashion arena. You will be able to highlight industry requirements and set a target to reach them.

During this module, you'll develop skills in fashion promotion and styling for a variety of market levels and utilise relevant software/platforms for promotion development and presentation. You'll develop an awareness of and practical photographic, film and styling skills for static and moving image, relevant to industry practice.

In this module, you'll develop communication and networking skills, within team environments to achieve goals through collaboration. You'll develop time management skills, considering the significance of deadlines to achieve a successful outcome. and illustrate the ability to use CAD skills to an accomplished standard and further your research, creative and technical skills.

This module will examine the motivation behind the adornment of the body and why humans have constantly desired to modify their appearance.

During this module, you'll examine the role of fashion designers, trends and interpret this in the visual communication of fashion styling and image-making ideas. You'll examine a range of styling techniques and creative approaches to set design. and develop practical skills for styling while acquiring skills in varied styling disciplines. 

Develop an awareness of promotional campaigns and use trends and consumer research to inform brand development. You'll continue the development of research, creative and technical skills and apply them to all areas of work while utilising appropriate CAD software for promotion development and presentation, for different market levels.

This module will introduce you to the role of a fashion show producer. You will learn the practical skills needed for creative fashion show production. You will develop an understanding for the importance placed on music, lighting and staging as well as awareness of the strategies needed for successful collaborative work.

This module will give you the opportunity and flexibility to create portfolio content reflective of your skillset and career aspirations. You will showcase a range of creative solutions to a series of industry-focused briefs and you will apply future-focused insights to practical outcomes.

This course will allow you to build your portfolio, developing your own contacts and promoting your skills through a personal promotion campaign. You'll also investigate specific areas of interest within styling and image making.

Our module will provide an exciting opportunity to produce a comprehensive promotional campaign of your choice which will give you the chance to evidence and consolidate your skills and techniques acquired in your previous academic study and present them in your final project.

This module supports your final campaign by maximising your time management in terms of research and final campaign planning. It will also give you the opportunity to engage in academic practice in the submission of a fully referenced written report of 5000 words.

This module will discuss marketing techniques and the presentation of design in a commercial world via a variety of approaches in the study of fashion theories. You will investigate changing patterns of consumption, taste and ideology through stage, film and retail and study the presentation of dress through exhibition and gallery display.