Lecturer in Digital Marketing

Are you an inspirational and motivational digital marketing educator?

Are you looking for an exciting opportunity to teach the next generation of digital marketers and deliver successful student outcomes and experiences?

If you are, we’d love to hear from you.

The opportunity

The University of Central Lancashire’s (UCLan) School of Business has a proud history of educating ambitious, responsible, enterprising business leaders on its undergraduate, postgraduate and degree apprenticeship courses. We are on an ambitious course to deliver outstanding educational outcomes for all students.

We are looking for a talented and inspirational Lecturer in Digital Marketing to join our team. You will be teaching digital marketing on degree apprenticeships and on other undergraduate and postgraduate courses. We would particularly welcome applicants with knowledge of data analytics, search engine optimisation and big data. You will have the opportunity to get involved in research and/or knowledge exchange, and you will be given professional development support to help you succeed and realise your academic career ambitions.

About us

UCLan is an international, multi-campus Institution that can trace its roots back to 1828. UCLan is one of the UK’s largest universities with a staff and student community approaching 38,000. Our employment-focused course portfolio, with over 350 undergraduate programmes, nearly 200+ postgraduate courses, and a rich array of CPD courses means that students enjoy a first-class experience underpinned by research. Our current Strategic Plan runs until 2028 to mark the University’s 200th anniversary and seeks to “transform lives by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve.”

The School of Business is home to over 3,000 students and 130 staff. UCLan has recently been awarded the maximum 5 Stars in the international QSStars standards: including Teaching, Employability, Facilities, Inclusiveness, and Internationalisation. In NSS 2023, we were Top 10 in the north-west for overall positivity in Business and Management, and Number 1 in the UK for Tourism and Hospitality. We won the 2023 Education North Award for Best Entrepreneurial University.

We offer a comprehensive range of industry-focused and professionally accredited qualifications designed to meet the needs of current and aspiring business leaders. These range from Foundation Entry, Degree Apprenticeships, Bachelor’s and Master’s degrees to PhD and doctoral programmes, and an expanding range of CPD courses spanning the fields of Accounting, International Business, Finance, Marketing, Human Resource Management, Tourism and Hospitality. 

About you

You will 

• be a talented and motivational educator, capable of supporting students to succeed;
• have professional expertise in digital marketing, ideally with specific knowledge of data analytics (GA4) and leveraging AI for campaigns 
• experience/potential to translate your expertise to business and society through research and/or knowledge exchange activity
• be a team player, committed to building an outstanding business school through the excellence of your work
• hold a good honours degree (or equivalent) and Masters qualification in a relevant subject.

We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will diversify the School’s teaching team and support the collective development of a culture that is inclusive and welcoming to all.

Informal discussion:

For an informal discussion about the role, please contact Dr Jenni Barratt (Subject Leader, Business and Marketing)

Read more about the benefits of working at UCLan

We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.

UCLan is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our website at Safeguarding - UCLan 

Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, UCLan will only ask an applicant to make an application for a DBS check if they are legally entitled to.