Apprentice Digital Marketer

The role includes the following responsibilities: 

• Content Creation: create engaging and relevant content for various digital platforms, including social media, website, blogs, and email newsletters.
• Social Media Management: Manage and maintain our social media profiles, including scheduling posts, responding to comments, and monitoring engagement metrics to optimise performance.
• Digital Advertising: Assist in the planning, execution, and optimisation of digital advertising campaigns across platforms to reach our target audience effectively.
• SEO Optimisation: Work on improving the company's website visibility and ranking on search engines through keyword research, on-page optimisation, and link building strategies.
• Analytics and Reporting: Monitor key performance indicators (KPIs) and metrics using analytics tools to track the effectiveness of digital marketing efforts and provide actionable insights for continuous improvement.
• Market Research: Conduct research on industry trends, competitor analysis, and audience preferences to inform marketing strategies and identify opportunities for growth.
• Brand Management: Uphold and reinforce the company's brand identity and messaging across all digital channels, ensuring consistency and authenticity in communication.
• Collaborative Projects: Work closely with cross-functional team.
• Any other duties as outlined by management