Paresh Parmar

Paresh is an innovative and driven individual who consistently achieves exceptional results. His interests span all aspects of Fashion Brand Marketing and the development and use of digital technology within the creative industries. He holds a First-Class Honours Degree in Fashion Promotion and Master’s degree in Lifestyle Promotion, which has enhanced his pedagogical approaches to teaching and learning. He also has experience setting up and managing a digital consultancy providing online business development alongside my role as non-executive director and trustee on the Board of HIVSport. The above has aided his teaching to a level where students taught have won multiple internationally recognised awards within their field of study. This has also provided the foundational knowledge to develop a research project called the Global Sound Movement (GSM) which in 2016 won ‘The Times Higher Education Award’ for ‘Excellence and Innovation in The Arts’. As a valued academic and industry professional his has managed the role of external examiner at London College of Fashion, Sheffield Hallam University and have aided on a number of validation panels in the UK and overseas for new and existing programmes. Paresh has complete understanding of course structures and HE qualifications along with excellent interpersonal skills assists me in my role of ‘Head of International Partnership and Business Development’ for the School of Art Design and Fashion.

Paresh's current roll (Head of International Development and Partnership for the School of Arts and Media) provides a useful link between the requirements of this role in research and international. Recent work focuses on setting up and developing partnership agreements, franchises, articulations and top up programmes whilst nurturing overseas recruitment for main campus across several courses, while maintaining strong relationships with education ministries, institutions and educational organisations across multiple continents. This ambitious approach to international duties and self-motivation ensures success across a number of projects and recruitment activities throughout China, Africa, Europe and Asia.

Over the years of teaching and course leadership Paresh's experience within the field of Fashion Brand Promotion/Management has enabled students to be seen in the most competitive edge of the fashion filed leading them to award winning status.

Paresh’s current research project is currently in the process of being prepared for submission to the REF 2021 – UoA33. The Global Sound Movement (GSM) establishes a central repository for the practice research and is a significant contributor to the fields of sonic archiving and ethnomusicology. The website publication disseminates research findings and presents a multitude of ways in which an international audience engages with the many and varied outputs of the GSM. Preserving musical / sonic culture and heritage is paramount to framing our present and determining the future of musical composition. The GSM project has a number of key facets all of which are original to the work; firstly it involved the identification of culturally vulnerable communities globally whose traditional forms and habits of music making, and soundscape environments are threatened by the forces of modernity; it then involved extensive fieldwork making high resolution recordings of the unique musical instruments – which are particular to these communities - being played in their natural environments by indigenous musicians. The third, and arguably most important, strand of this work was that these recordings were not merely archived for posterity as has often been the case in orthodox approaches to the gathering of sound; but the recordings of musical instruments were digitised using industry standard samplers that integrate into music production software and incorporated into an open-access web-based GSM Player; designed and built by the GSM. Allowing users to engage in various depths with the material in line with the Alan Merriam’s classification of ethnomusicological participants, from performers to teachers.

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