Nicole Booth

Nicole Booth is a UK Strength and Conditioning Association accredited strength and conditioning coach, an International Society of Performance Analysis in Sport accredited performance analyst and a sports scientist. She specialises in adventure sports such as climbing, mountaineering, and water and snow sports.

Nicole has extensive experience with national governing bodies, including delivering strength and conditioning and performance lifestyle on national and international training camps for Paddle UK, GB Climbing. She also worked for 5 years at British Weightlifting.

At the University of Central Lancashire, Nicole is the Dual Career Coordinator and Strength and Conditioning Lead for the Talented Athlete Scholarship Scheme and the Backing the Best programme. In these roles, she works with elite athletes to develop their performance and help them progress to world-class programmes and the Olympic track. Nicole also lectures on the Sport and Exercise Science and Outdoor Adventure Leadership degrees.

Nicole co-founded Athlete Now, a platform connecting athletes with verified practitioners to enhance their careers through sponsorship, legal support, and brand discounts. She has a rich background in the sports and fitness industry, including a five-year tenure with British Weightlifting’s coaching education team and roles as Performance Lifestyle Lead, Clean Sport Lead, and Strength and Conditioning Coach for our scholarship students.

Nicole's early career included teaching ballroom and Latin dance, coaching outdoor sports like climbing and kayaking, and working as a Head of Fitness on 5 star sports resorts around Europe. Her diverse experience has shaped her expertise in adventure sports and athlete development.

During her undergraduate Nicole co-founded Fylde Coast Weightlifting and launched the areas first affiliated British powerlifting and British Weightlifting club. Here she coached competitive athletes in lifting, worked with local sports teams, colleges and armed forces to deliver strength and conditioning support. She also served as a strength and conditioning coach rugby athletes at grassroots and professional levels.

Nicole is an external examiner for the BSc (Hons) in Strength, Conditioning, and Nutrition at University College Birmingham and the University of Warwick's MSc in Strength, Conditioning, and Performance. She has also supported the validation and revalidation of sports science degrees at Solent University.