Dr Zemin Chen
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Zemin is a Senior Lecturer in Business and Management. She joined us in 2014, initially as an Associate Lecturer in Marketing. Zemin is specialising in business and management. She has been recognised for exceptional academic leadership, innovative programme development, and successful international collaborations. She has a proven ability to enhance educational quality, foster diversity, and drive student success. Zemin is adept at leveraging technology to enrich student learning experiences.
Zemin is the Course Leader for the MBA Programme Advanced Entry. She led the design and implementation of our MBA Programme Advanced Entry.
Zemin has significantly contributed to academia, industry, and international collaborations. She holds a PhD in Business and Management from the University of Manchester. In the industry, Zemin served as General Manager at UCLan Technology (Shenzhen) Ltd., establishing partnerships with key organisations such as the British Council and British Chamber of Commerce China. She launched the ‘Tech Innovators’ programme, supporting over 50 start-ups, and developed international CPD programmes in Business and Management, Midwifery, Nursing, and Football.
Her innovative teaching methods have increased student satisfaction and engagement. She also supervises doctoral students, fostering their academic and research development. Zemin's research contributions include leading the UCLan project in a Horizon 2020 bid focused on Social Effectiveness through Forecasting Illness Empowerment (SELFIE) and collaborating with SMEs on projects related to smoking cessation and smart cities. Recognised for his impactful work, Zemin has received awards such as the UK Alumni Awards (Social Action Award Winner) and the Department for International Trade (DIT) Greater China Awards.
- Course Leader for MBA Programme (Advanced Entry)
- PhD Business and Management, University of Manchester, 2014
- PGCert Psychology and Neuroscience of Mental Health, King’s College London, 2017
- MSc International Business and Management, University of Central Lancashire, 2007
- BA (Hons) International Business and Communication, University of Central Lancashire, 2006
- Artificial intelligence-driven personalisation on user engagement and business growth in social media platforms
- Artificial intelligence in education
- Committee Board Member, British Chamber of Commerce China (2021 - Present)
- UK Alumni Awards Judge, British Council (2023)
- China Innovation and Entrepreneurship International Competition Judge (2023)
- China International School Awards Judge (2022-2023)
- The Impact of Artificial Intelligence-Driven Personalisation on User Engagement and Business Growth in Social Media Platforms
- Advance HE Teaching and Learning Conference, 2024
Email: Email:Dr Zemin Chen