Dr. Andrew Morley

Principal Lecturer

School of Psychology

+44 (0) 1772 89 3449


Andy is research active within the area of social cognition and is a member of the Visual Cognitive Neuroscience group.

Full Profile

Andy completed his PhD, examining the possibilities for Communication Support in Electronically-Mediated Decision Making Groups, in the Department of Psychology at the University of Plymouth before working there as both a Research Support Officer and a Lecturer

He joined UCLan in 2002 as a Lecturer in Research Methods and Statistics teaching Experimental Design and Analysis alongside both Social and Cognitive Psychology. Since becoming a Principal Lecturer in 2007 he has been a member of the School Executive Team for Psychology with a portfolio of responsibilities that includes leading the School on Admissions & Recruitment, Marketing, New Course Development and both UK and International Partnerships.

His research interests centre around thinking and decision making whether this be in the application of knowledge of memory and vision to presentations, particularly around marketing and./or education and decision making in sport.


  • BSc (Hons), Psychology (PSW Plymouth)
  • PhD Psychology (Plymouth)


Horrocks, DE, McKenna, J, Whithead, AE, Taylor, PJ, Morley, AM and Lawrence, I (2016) Preparation, structured deliberate practice and decision making in elite level football: The case study of Gary Neville (Manchester United FC and England). International Journal of Sports Science & Coaching, 11 (5). pp. 673-682. ISSN 1747-9541

Horrocks, DE, McKenna, J, Whithead, A, Taylor, PJ and Morley, AM (2016) Qualitative perspectives on how Manchester United Football Club developed and sustained serial winning. International Journal of Sports Science & Coaching, 11 (4). pp. 467-477. ISSN 1747-9541

More publications



  • Fuzzy Decision Making
  • Decision Making in Elite Sport
  • Cognitive Load in Presentations


  • Social Cognition


  • Chris Beaumont
  • David Horrocks