Clare Cook

Senior lecturer and researcher, Co-founder Media Innovation StudioSchool of Arts and Media

Clare Cook is a research practitioner, co-founder of the Media Innovation Studio at the University of Central Lancashire, UK. Her specialist interest is moving independent media through viable, sustainable and resilient models with a focus on revenue models and innovation. For seven years she has analysed and worked on independent journalism business models in Europe and politically pressured environments. Together she is passionate about new methodological approaches capable of stimulating innovation in journalism business models more broadly. She inputs evidence to policy makers and media development programmes, and speaks internationally. Currently she is heading up research for a new platform called Value My News, which hopes to unlock new revenue streams for hyperlocal journalism sites in the UK, funded by Google DNI and Future News Fund. This platform prototype aims to develop new supply chain economies for hyperlocal and independent media in the UK, creating a suite of tools for white labelling to unlock new revenue streams through the sharing economy and by upselling content through the UK media system