Cheryl Gordon

Cheryl Gordon

Senior Lecturer in Retail Management

Lancashire School of Business and Enterprise

Greenbank Building, GR135

+44 (0) 1772 89 4772

Subject Areas: Retail Management

Cheryl teaches in the areas of Retail, Fashion Management, Management skills and live projects.  She has recently completed collaborative business improvement projects with AgeUK and St.Catherine’s Hospice commercial teams reviewing third sector approaches to retail and the development of commercial skills.  Cheryl’s research surrounds authentic assessment for business and management and how students develop commercial skills through collaborative working.


External Activities

Cheryl has a background in Retail Buying, having spent a number of years at the head offices of both small independent and large multiple chain retailers.  Her teaching interests include Retail operations, applied research, buying and fashion management.  She is also interested in projects which encourage collaboration with industry and develop management and commercial skills in business and management students.

Cheryl’s research evaluates Business and Management Higher Education assessment practice and in particular how students develop levels of confidence which enable them to engage and persist with assessment activities.  In addition, Cheryl’s research looks at how assessment design can be developed to enhance digital and commercial skills in students new to the Business and Management subject.  With an interest in ‘authentic’ assessment, Cheryl has also produced conference papers focused on rethinking the ‘group’ elements of assessment to better reflect teamwork practices in the workplace.

Having recently completed the HEA Aurora programme, Cheryl is currently leading on assessment design in the upcoming Portfolio review for Lancashire School of Business and Enterprise.  She is also a mentor for colleagues across the University undertaking applications for Fellowship of the HEA.


  • EdD in Professional Practice in Higher Education, UCLan, 2018
  • MEd in Professional Practice in Higher Education, UCLan, 2012
  • BA (Hons) Business Studies, Sheffield University 1990

Research Activities

  • Assessment Confidence in the Transition to Business and Management studies in HE
  • Student Experiences of Assessment Design in HE: Authenticity, Choice and Clarity
  • Student Experiences of Assessment in FE: A Game Metaphor
  • Rethinking Groupwork in HE assessment: Remodelling a collaborative approach


teaching activities

Retail Operations, Retail Buying, Fashion Management


Fellow of the Higher Education Academy (FHEA)

external affiliations

  • External Examiner – MMU
  • Validation External Examiner – Staffordshire University


Co-Lead -Wincton City’ HEA funded project

Project working with colleagues at Northumbria and Winchester Universities with HEA funding to develop an online fictional city which could be used to develop a number of student skill sets on a variety of programmes.  These resources have been used as in-class case materials and activities, short-term assessments or longer term skills portfolios to exhibit problem solving, decision making, commercial acumen and digital skills.

Project Lead - AgeUK Wigan ‘hybrid’ Innovation Voucher retail design project

This collaborative match-funded project with colleagues in subjects of Architecture, Design and graphics, Business Planning and Public Relations was aimed at remodelling charity retail to tackle two key third sector objectives: 1) community interaction and 2) income generation to fund space and delivery of this community interaction.  The resulting design is a self-sustaining approach to flexible space usage within one central high-street charity location. The purpose of this is firstly to design retail space for income generation within commercial consumer markets, thus enabling any third sector organisation to move beyond traditional funding models. Secondly, using this initiative, the same space used to generate income can be transformed to space for service provision as and when needed, flexibly throughout the day, week, month or year. This project received a nomination for ‘Educate North’ Innovation award.

Project Lead - St.Catherine’s Hospice Commercial Trading team buying skill development

Project working with the commercial team at St. Catherine’s Hospice to develop a strategy for product development and buying.  This has involved collaborative workshops developing knowledge from both sides,  market analysis, trend development and range planning exercises culminating in collaborative visits to International trade show with St.Catherine’s Hospice Trading team to discuss ranges with suppliers