Amanda Odlin-Bates

Senior Lecturer in Fashion Design

School of Art, Design and Fashion

Victoria Building, VB314

+44 (0) 1772 89 3186

Research Activities

Amanda is a senior lecturer and has been lecturing in Fashion Design at UCLan for 19 years. Prior to taking up her teaching post she ran a successful fashion business based in Manchester’s Northern Quarter, during this time Amanda even had a young Matthew Williamson work with her company on his placement! Amanda also gained valuable experience working at a large company, Jaeger London. Academically Amanda has External Examiner experience and in 2009 developed the original concept for BA (Hons) Eastern Fashion Design, which has become a ‘flagship’ course for UCLan Burnley Campus.

As well as being course Leader for BA (Hons) Eastern Fashion Design Amanda regularly produces fashion shows with many years’ experience in show styling, running orders, music direction, model casting and choreography. Amanda also works on urban regeneration in the North West and her area of research is studying the shifting patterns within modest dress and concepts of ‘fusion’ in Pennine Lancashire.