Name: Fashion & Lifestyle Promotion, MA
Price: £9,450 per year GBP

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Attendance

Campus

Start

Duration

1 year

Start

September 2025

Delivery

In-person

Our MA in Fashion and Lifestyle Promotion looks at the links between fashion organisations and their consumers, stakeholders, and the wider fashion environment. It focuses on the creative essence of the fashion industry.

This course is an ideal choice if your career goal is to work for a high-street/ online fashion, luxury or lifestyle brand. It will develop your intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice.

Within a stimulating environment you’ll exchange ideas supported through factual creative research, developed and contextualised. You’ll develop new connections within the field of fashion that challenge traditional design boundaries.

You will explore and use different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, PR, trend prediction, brand identity and media.

Why study with us

We are a member of the British Fashion Council Colleges Council. They represent the leading fashion departments in universities and colleges throughout the UK.
Develop your specialist knowledge in the field of fashion by engaging and networking with other designers and artists.
The opportunity for a structured work experience will be provided for every student who requests it.

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2020 Degree Show Work by Amy Joanne Kohl

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What you'll do

Experience international city trips and study visits to exhibitions and museums - Manchester, London, Berlin and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and these are, therefore, optional).
You’ll generate a portfolio of work to track your development as an artist or designer.
Project work will be exhibited in a final showcase that will be open to the public and will be attended by industry and potential employers, as well as family, friends, and students.

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Modules

This module will support you to make informed decisions of your critical position in the design industry. It'll direct you to establish a clear and critical rationale that will inform through research and underpin your practice decisions. You'll also develop your critical understanding of the philosophies, design strategies and design work of others by networking with relevant contacts.

Module code: DE4402

Utilise theoretical debate and discussion to stimulate analytical, creative and innovative responses to your practice. Advance key skill competences, investigative resources and creative vision. Deploy personal and professional interests and focus your creative practice. Specialise creative practice through informed research with an emphasis on cultural intelligence and a global outlook.

Module code: DE4405

During this module, you'll realise your ideas and aspirations as identified in earlier modules through the successful completion of a major study. It will encourage a mastery of practice based research through a complex and specialised area of design study. Enhance critical decision-making in complex and unpredictable solutions for the generation of new ideas in design thinking.

Module code: FS4410

Every effort has been made to ensure the accuracy of our published course information. However, our programmes are subject to ongoing review and development. Changing circumstances may cause alteration to, or the cancellation of, courses. Changes may be necessary to comply with the requirements of accrediting bodies or revisions to subject benchmarks statements. As well as to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.

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image overlay — Fashion and Visual Communications Studio

fashion-lifestyle-promotion-ma-pgdip-pgcert — Fashion and Visual Communications Studio

fashion-textiles-two-students — Fashion Design Studio

We are delighted to announce our British Fashion Council membership. Founded in 1993 to create an interface between education and industry, the BFC Colleges Council represents the leading fashion departments in universities and colleges throughout the UK. This membership enriches our student’s experience and creates additional industry opportunities though an annual programme of events and high profile competitions. The British Fashion Council joined forces with the Saturday Clubs Trust to support our Fashion & Business Saturday Club and we have been fortunate to have secured many high-profile Saturday Club Masterclasses through our BFC connection.

Academic expertise

Louise Trasatti

Principal Lecturer

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The facilities I have available to use on this course are amazing and the tutors are great, they can't help you enough and always have time to listen and help with any concerns.

Chloe Parkinson

BA (Hons) Fashion Promotion
United Kingdom

Future careers

Our Fashion and Lifestyle Promotion programme will prepare you for a wide range of careers within the Creative Industries including: Brand Manager, Stylist, Brand Consultant, Trend Analyst, Event Manager, Campaign Manager, Related Fashion Industries and Teaching Profession.

Entry requirements

2:2 Degree: Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject such as Fashion and Brand Promotion or Marketing or Public Relations or Journalism or Fashion Merchandising or Photography or Design
equivalent of a UK GPA of 60 percent
All applicants need to prepare a comprehensive study plan proposal which should evidence interest, dedication or experience within the subject of lifestyle and fashion (This can be a Personal statement)
Anyone wishing to apply without the above criteria will be welcome to make an enquiry through the MA co-ordinator
A comprehensive study plan proposal
IELTS: Score of 6.0 or equivalent for applicants whose first language is not English

Fees and funding

2025/26

Full-time£9,450 per year

Part-time£1,050 per 20 credits

International

Full-time£17,900 per year

Scholarships and bursaries

We have a wide range of bursaries, scholarships and funds available to help support you whilst studying with us.

Select your country to see eligibility information and how to apply by selecting more info on the cards below.

Select your country/region

Dependants Bursary
Students with financially dependent children may be eligible for our Dependants Bursary as part of our financial support package. 
Find out more about Dependants Bursary
Carers Bursary
If you need extra support because you have unpaid caring responsibilities alongside your studies.
Find out more about Carers Bursary
Sports scholarships
We offer student athletes support and opportunities for their playing careers whilst they study a high-quality degree.
Find out more about Sports scholarships
Alumni Loyalty Discount
UK students with a previous award from us will receive 20% tuition fee discount.
Find out more about Alumni Loyalty Discount

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Theory underpinning practice is developed simultaneously throughout each semester and Negotiated Agreements Parts I and II allow you to acquire the ability to develop and refine proposals, which underpin major projects, and reflect on personal progress.

You’ll be expected to contextualize your work within a current framework, and develop evaluative skills in order to articulate your point of view. Research Methods and Application introduces you to a range of analytical research tools, forming the basis for all in-depth self-directed projects on the programme. 

You’ll be taught in the Victoria Building - a modern, bright building with purpose-built studios and workshops, including photographic studios, audio visual and computer imaging facilities. It is close to the library, computer facilities, student union, cafés, bars, refectory, and the centre of Preston is only a five-minute walk away. The University's Library has a well-resourced Art and Design section and a specialist librarian. The MA studio provides a range of facilities and work space.

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This course is delivered by the School of Arts and Media

For information on possible changes to course information, see our essential and important course information

You can find regulations and policies relating to student life at the University of Central Lancashire on our student contract page

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Fashion & Lifestyle Promotion

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Fashion & Lifestyle Promotion

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What you'll do

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Year 1

View our course facilities

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Memberships

British Fashion Council Colleges Council

Academic expertise

Future careers

Entry requirements

Fees and funding

Additional costs

Scholarships and bursaries

Dependants Bursary

Carers Bursary

Sports scholarships

Alumni Loyalty Discount

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Further information